hi, i’m aisha

Strategic communicator. Brand architect. Marketing chops with an eye for design.

Hi. I’m Aisha Ainsworth, an Austin, Texas-based strategic communications and brand marketing professional with more than a decade of experience.

I’ve helped private sector businesses, non-profits, and governmental entities visualize and bring to life comprehensive and new brand perspectives through various communications channels.

I’m a creative leader and passionate storyteller with expertise that spans brand strategy, strategic communications, digital marketing, and public affairs.

Known for my strategic vision and collaborative approach, I align brand efforts with business objectives, ensuring that every message resonates with key audiences and drives impactful results.

My Work

The following highlight my recent work involving brand positioning and strategic messaging.

Special Skills

I am a certified yoga instructor with professional experience leading beginner flow and advanced power vinyasa yoga classes. Following my 200-hour yoga teacher training in 2022, I led power vinyasa classes at CorePower Yoga, the largest yoga chain in the U.S. One of my most meaningful teaching experiences was at Phoenix House Austin, a residential treatment center for adolescent boys, where I led weekly yoga sessions focused on foundational movement and breathwork until its closure in September 2023. Beyond teaching, I have cultivated a decade-long personal practice and continue to explore yoga philosophy. My goal as an instructor is to help students build strength, find balance, and develop mindfulness—on and off the mat.

Yoga Instruction

I donate my time to causes I am passionate about. I ran a volunteer program for several years at the Austin State Hospital, a state-owned inpatient psychiatric facility. Our group’s work supported psycho-social programming to foster independence and recovery among inpatients. I received the Community Leader Award in 2012 for my efforts there. Years later, I was a “Reach Out and Read” volunteer at the People’s Community Clinic in Austin, which provides affordable health care services to uninsured and medically underserved Austinites. I read in English and Spanish to children in the patient waiting room. Reach Out and Read is a national early literacy organization that works with pediatric providers to promote the benefits that result from families reading aloud to their children every day.

Community Engagement

As an undergraduate, I served a research assistant in a developmental behavior genetics lab. We studied data from twins and other multiples to understand how genetic and environmental factors contribute to risk-taking behaviors in adolescents. As an RA, I collected saliva and hair samples, administered and scored the Wechsler Abbreviated Scale of Intelligence and a battery of assays, and compiled and analyzed participant data.

Psychology Research